Peninsula Hotels and Net-a-Porter partner up to create travel guides
Digital luxe guides
Soon after it confirmed that it is merging with the Yoox Group to form a global eCommerce giant, Net-a-Porter have now announced a new partnership – this time with the luxury Peninsula Hotels chain.
The world's leading online fashion platform, will create a series of bespoke travel guides for the Peninsula Hotels, which will feature online, on both of the brand's digital platforms.
Each of the unique guides will provide shopping, style and food suggestions for Peninsula Hotel locations including Paris, Hong Kong, Shanghai, Manila, Beverly Hills and New York. The latter of which will be published on September 3 to mark the launch of the Spring/Summer 16 edition of New York Fashion Week. Guides for Chicago, Bangkok, Tokyo and Beijing will also follow.
The ten guides will explore recommendations across a one-mile radius of the respective Peninsula Hotel and will be published in English, French, simplified and traditional Chinese and Japanese on the Peninsula site, and in English, French, German and simplified Chinese on Net-a-Porter.