Brazilian football legend Pelé announced as Emirates spokesperson
Connecting people, places and passions around the world
In tandem with the FIFA World Cup, which will be hosted this summer in Brazil, Emirates has declared that a partnership with world famous soccer player Pelé will showcase the connections that the company creates between 'people, places and passions around the world' – through its sponsorship of sports, as well as an airline.
Emirates and Pelé will work together on a number of initiatives over the coming months. The move marks the second time a pairing such as this has occurred – the first being Franz Beckenbauer during the 2006 FIFA World Cup tournament in Germany.