Brazilian football legend Pelé announced as Emirates spokesperson

In tandem with the FIFA World Cup, which will be hosted this summer in Brazil, Emirates has declared that a partnership with world famous soccer player Pelé will showcase the connections that the company creates between 'people, places and passions around the world' – through its sponsorship of sports, as well as an airline.

Emirates and Pelé will work together on a number of initiatives over the coming months. The move marks the second time a pairing such as this has occurred – the first being Franz Beckenbauer during the 2006 FIFA World Cup tournament in Germany.