A new 'outside the box' concept with Downtown Dubai's Market OTB
DSF initiative opened at the weekend
Market OTB (Outside The Box) is a new initiative by Dubai Shopping Festival (DSF). The outdoor market caters to non-mass produced sustainable fashion and lifestyle brands, aiming to provide Emirati and regional retailers and designers (not present in malls) the opportunity to showcase and sell their products during DSF.
In line with the mission of Expo2020 Dubai to reduce waste and conserve finite resources, Market OTB have used refurbished shipping containers to house sustainable Middle Eastern retail and lifestyle brands.
Retail stores and food kiosks were featured last weekend inside containers, using a popular green concept already present in places like New York and London, and have been introduced in Dubai for the first time via the OTB concept.
In addition to the fashion and F&B offerings, Market OTB will host local bands and DJs, arts and crafts workshops hosted by Jam Jar, a mini ramp for pro skaters and BMX bikers, graffiti artists, yoga, buskers and other artists.
The Market OTB opened January 23 and runs until February 2 at Burj Park, Downtown Dubai