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The Nike vending machine that only accepts 'NikeFuel' as payment

The Nike vending machine that only accepts 'NikeFuel' as payment

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Editor: Buro 24/7


To encourage the people of New York City to earn more 'NikeFuel', Nike have unveiled a vending machine with a twist

The vending machine only accepts the Nike virtual points 'NikeFuel' as payment and invites users to scan their wristbands to see what the points they have built up can avail. The goodies that the machine spits out include T-shirts, socks, hats and other Nike equipment

Whilst the machine is a one-off at present, New York residents are applauding Nike's efforts to get people to be more active – and it's one of the best guerrilla marketing ploys we have seen in a while.

The Nike vending machine that only accepts 'NikeFuel' as payment (фото 1)

The Nike vending machine that only accepts 'NikeFuel' as payment (фото 2)

The Nike vending machine that only accepts 'NikeFuel' as payment (фото 3)

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