The #MyDubai initiative attracts one million Instagram submissions
Less than six months since its launch, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum's creative initiative to write – and essentially shoot – the world's first locational autobiography has received its one millionth use of the hashtag #MyDubai on Instagram, and in doing so the project has created a fascinating portrait of the lives of Dubai's residents and visitors.
To mark the achievement and to showcase a selection of the photographs submitted to date, the Dubai International Financial Centre and Elevision Media have donated space on the longest digital out of home space in the region. Known as the 'DIFC Ticker', the 96 metre long LED screen in front of the DIFC Gate Building will sequentially feature images contributed on Instagram since the beginning of the year, rewarding the artistry of the photographers.
"The #MyDubai initiative has provided an amazing opportunity for the world to see a different side of Dubai: a side that reflects a life full of contemporary culture, historical heritage and unique experiences. we are very proud to support His Highness Sheikh Hamdan and his vision for a multi-media archive of life in the Emirate as told by its citizens, residents and guests." Said Raja Mazrouei, Head of Operations at DIFC Authority.