National Geographic, Forbes, Vogue and more lead in the MPA's new social media rankings
A new report rating 166 magazine brands
The MPA has investigated the power and pull of social media with a special ranking system, relating to 166 magazine brands across Facebook, Twitter, Google+ and Instagram.
General interest titles like Forbes seem to attract more followers on Facebook and Twitter
It seems that the number of page "likes" and followers for magazines on Instagram is growing at a quicker rate at titles devoted to fashion, beauty and travel and general interest magazines are grabbing more "likes" and followers on Facebook, Twitter and Google+.
Vogue featured in all top ten lists
Included in the top 10 magazines in terms of "likes" and followers across all four combined networks are National Geographic (with 56.2 million), Time (20.1 million), The Economist (18.3 million), Vogue (16.8 million), People (12.5 million), Elle (9.6 million) and Forbes (8.6 million).
National Geographic is the undisputed leader across all social media platforms
On Instagram alone, National Geographic came in a clear first again, and it dominated all social categories with 8.6 million followers. Vogue came in second with 2.9 million, followed by GQ (1.2 million), National Geographic Traveler (1.2 million), Teen Vogue (878,687), Time (830,661) and Vanity Fair (696,001). With similar results across Facebook, when looked at individually.
Time magazine ranked in the top ten magazines on Instagram
Twitter's top 10 was a little different with the addition of The New Yorker (3.8 million), Wired (3.6 million) and Entertainment Weekly (3.2 million) to the top ten.
It should be noted that clicking the "like" or "follow" button doesn't automatically translate into readership figures. In fact, it's hard to say what it all means, exactly. At the very least, such popularity across social media is a bargaining tool when it comes to advertising deals.