Phase two of the Mall of the Emirates makeover gets underway
25,000 sq metres in progress
The second phase of the ambitious revamp 'Evolution 2015' plans will see the mall, which first opened in 2005, expand by a gross leasable area of 25,000 sq metres. The extension will provide a brand new VOX Cinema experience, retail stores and a variety of new lifestyle options, including a range of foodie destinations.
Earlier this week Buro 24/7 reported that Apple plan to open their first Middle East store location in the UAE next year – with the Mall of the Emirates extension being the likely host for what is said will be "the world's biggest Apple store".
This second phase of development follows the AED100 million Fashion District that launched earlier this year. Now, with fashion bringing in nearly half of Mall of the Emirates' current revenue, Evolution 2015's phase two will provide a platform for many premium brands as well as fashion lines choosing the mall as their regional launch platform, MAF said in the statement.
"In embarking on phase two of Evolution 2015 at Mall of the Emirates, we have surveyed the needs of our two key audiences – guests and retailers – to see how we can best meet their changing needs," said the executive managing director of Shopping Malls for MAF Properties, Dimitri Vazelakis.
"More space for luxury maisons, the introduction of new fashion brands, an enhanced dining experience and a state-of-the-art cinema destination – these are some of the most anticipated elements, and what we are turning into reality at Mall of the Emirates today."
The all new VOX Cinemas location will consist of 24 screens, high tech elements such as VOX MAX large-scale screens, and an expanded VOX GOLD premium experience.
The second phase of the extension will also offer parking space for an extra 1300 cars as well as new prayer rooms. The project is said to complete by mid-2015.