The Despicable Me Minions are honoured with their own pantone in collaboration with Pharrell
Pantone is launching its first movie inspired shade this spring with 'Minion Yellow.' The bright lively paint hue is lifted directly from the millions of animated Minions that appear in the two Despicable Me films, as well as the official video for Pharrell William's hit track Happy from the film's original soundtrack.
As a global trend setter, Pharrell was enlisted as a collaborator for the company's new colour, which with the help of a select team of animators, examined the comic films to distinguish the standout shade. The overriding consensus was of course the yellow of the Minion characters.
"Just as the sun's rays enliven us, Pantone Minion Yellow is a colour that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind," Pantone Colour Institute executive director Leatrice Eiseman said in a statement. "This is the colour of hope, joy and optimism."
The new swatch of vibrant sunshine yellow comes ahead of the Minions spin off film which out for release this July.