New luxury superyacht app launches in the Middle East
Presenting an overview of luxury yachting that includes the locations, the yachts and how luxury yacht charter works, the new YPI app opens up a new world of lavish holiday experiences that cater to a customer's every whim. It also includes features, interviews and easy-to-understand beginners' guides together with recommended exclusive holiday destinations, itineraries and high-resolution yacht galleries.
"For so many people, the concept of booking a holiday with family or friends on board any one of some of the world's most luxurious private superyachts is more of a voyage into the unknown than a reality. Our job is to change that," stated Marketing Director, Mark Duncan. "The Middle East is home to some of the wealthiest people on the planet, and the new playground of the rich and famous. The region accounts for a large number of our bookings."
Accessible through the app is also the world's first live interactive dedicated yacht search, Yachts Around Me, based on yachts' real-time location. The filterable search element allows users to find out more about the yachts they see around them. The app is now available on both the Play and App store for free download.