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Louis Vuitton collaborates with (RED) on a new scented candle for charity

Louis Vuitton collaborates with (RED) on a new scented candle for charity

Philanthropic initiative

Text: Meeran Mekkaoui


Image: Supplied

Love your Louis Vuitton scented candles? The brand's latest olfactory creation is one that'll make you feel good too. Here's why...

Louis Vuitton recently announced its collaboration with Riot Games and whilst many thought it was quite unexpected, it seems like the luxury French brand is still not done with its partnerships.

Today, Louis Vuitton officially announced a collaboration with RED — a non-profit organisation founded by Bono and Bobby Shriver in 2006. They've joined forces to create a candle, titled the Louis Vuitton | (RED) candle, and for each one sold, $60 (approximately Dhs220) will be donated directly to the Global Fund.

Not only offering its customers a chance to let their homes smell just as good as they do with LV Parfums, they'll also be engaging in charity work at the same time (win-win for all).

"This collaboration with (RED) is indeed a very proud moment for Louis Vuitton and marks a milestone in our story," explained Michael Burke, Chairman and CEO of Louis Vuitton. "(RED)'s very courageous fight concerns us all, and we at Louis Vuitton will continue to champion their values and dedicated work."

Louis Vuitton collaborates with (RED) on a new scented candle for charity (фото 1)

The range of candles were first introduced by Louis Vuitton last year, and for this philanthropic initiative, the Louis Vuitton I (RED) candle has been composed by the House's Master Perfumer Jacques Cavallier Belletrud, and designed by Marc Newson.

The Louis Vuitton I (RED) candle will be available in Louis Vuitton stores across the globe, and online at louisvuitton.com, from October 9th 2019.

Now, discover Louis Vuitton's latest Spring/Summer 2020 collection.

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