Venu hotel by Jumeirah to debut on new Dubai tourism island
Set to launch on the $1.6 billion Bluewaters Island project
The Jumeirah Group will soon be reviving its Venu brand – which was created four years ago, but put on hold – as Dubai's hospitality market expands, keeping its eye on the build-up to Expo 2020.
Jumeirah said its new Venu brand is designed to appeal to the "modern traveller whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless".
The Dubai-based hotel operator said in a statement that it is in discussions with the Bluewaters Island developer Meraas Holding to operate the first Venu hotel on the $1.6 billion project located off Jumeirah Beach Residences.
The new island will host retail, residential, hospitality and entertainment zones, as well as the world's tallest Ferris wheel. Speaking at the launch of the new hotel brand, Nicholas Clayton, CEO Group Operations at Jumeirah Group, said, "This is a genuinely exciting innovation for Jumeirah Group. The time is right for us to launch a new contemporary lifestyle brand. Its provenance and energy comes from Dubai - and the first few VENU hotels will open here - but it is ultimately a powerful way of taking the core essence of the Dubai out into the international market."