Ikea launches a virtual wedding service
With a company ethos that is centres around clever and simple lifestyle design, Ikea is venturing into a new and somewhat more romantic field – a wedding service called Wedding Online. The new service will enable couples to virtually create their dream wedding location and decor and stream their ceremony in real time with friends and family. They can even stream their service the general public if they so desire.
Webcam faces and real time reactions of the couples key friends and family can be superimposed onto attendees' bodies, to appear next to the happy couple, and everyone's tears of joy and celebratory smiles can be captures by everyone else.
The feature is currently only available only in Sweden, but if enough couples say "I do" to the service, it could be rolled out internationally.