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Huda Beauty’s first Angel Investment launch, Ketish, makes its debut

Huda Beauty’s first Angel Investment launch, Ketish, makes its debut

Ladies, this one's for you

Text: Meeran Mekkaoui

Image: Supplied

Introducing The Quickie, a product we all never knew we actually needed...

More than just another wellness brand, Ketish is *the* brand determined to empower women to replace the stigma surrounding their bodies with sensuality and self-love. And it's no wonder it's the first brand to be launched by HB Angels – an investment fund by Huda and Mona Kattan that support female entrepreneurs and mission-based start-ups.

Founded by Emaan Abbas, Ketish was born by finding inspiration in real-life and real women and finally, we have an exclusive look at its debut product – and it's here to make you feel sexy.

Huda Beauty’s first Angel Investment launch, Ketish, makes its debut (фото 1)

Titled The Quickie, Ketish's first product is an intimate sheet that is lightly fragranced and formulated with women’s delicate health in mind. "I wanted to create a wipe that not only made women feel refreshed but was also something beautiful that they could proudly carry around, like a little partner in play," explains the Founder.

Using ingredients like aloe leaf extract, coconut oil ester, and oat kernel extract, The Quickie also has skin conditioning and naturally deodorizing properties, perfect for refreshing and cleansing the delicate skin of a woman’s most precious parts.

Huda Beauty’s first Angel Investment launch, Ketish, makes its debut (фото 2)

"As a super busy woman, continuously living my life on-the-go, refreshing wipes have always been a must-have in my handbag! With The Quickie by KETISH, I finally have something sexy and luxurious that I can feel proud of!" said Mona Kattan, President of HB Investments and Co-Founder of Huda Beauty. "Feminine wellness brands traditionally have been extremely boring and I’m so happy to finally feel that there is a brand celebrating how fabulous it actually is to be a woman! There has always been such a stigma around feminine wellness and hygiene and it’s about time we make a change. Let’s open up this topic and normalize the conversation around it."

The Quickie comes in 4-pack or 20-pack, and is available at getketish.com and hudabeauty.com.