Gwyneth Paltrow's 'Goop' opens its first pop-up shop

Gwyneth Paltrow's 'Goop' opens its first pop-up shop

From online portal to retail property

Image: Getty Images

Welcome to the 'Goop' shop; a two-story Nickey Kehoe-designed space located at the Brentwood Country Mart in Los Angeles

The new pop-up shop by Goop is a flawlessly decorated space where  everything in the store is for sale... A true lifestyle destination, if you will.

On its first floor there is a plush sofa topped with a furry white throw pillow, marble tables where shoppers can pause to play backgammon, golden bookshelves stacked with Paltrow's books, and bunches of elegant white flowers meant to invite visitors into the world of Goop.

Its second floor has an exposed-wood ceiling, floating racks of clothing, and a beauty product section. Overall, it's a thoughtfully curated pop-up stocked with a multitude of largely exclusive items, including home decor pieces and furniture, children's toys, beauty products by brands such as Restorsea, plus delicate jewellery by Jennifer Meyer and Me&Ro, vintage Rolex watches, shoes and bags by Michael Kors, and racks of clothing from Stella McCartney, Veronica Beard, Cushnie Et Ochs, Frame Denim, L'Agence, and more...

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