Etihad Airlines to show all World Cup games
Live at 30,000 ft
All 64 games of the FIFA World Cup competition will be transmitted live on the Abu Dhabi signature airline’s fleet of planes by IMG Media using Etihad's inflight entertainment system, E-box, powered by Panasonic, it was announced last night – starting with host nation Brazil taking on Croatia in Sao Paulo.
The final will be played on Sunday July 13 in Rio de Janeiro, when the global television audience for this single match alone is estimated to reach more than one billion people.
“The FIFA World Cup is the biggest and most exciting sporting event in the world and I’m delighted that all of our guests will be able to watch every match while they fly with us on their long-haul business or holiday flights. I hope that they sit back, relax and enjoy the great football action.” Stated Peter Baumgartner, Chief Commercial Officer, Etihad Airways.