The Chalhoub Group announce plans for Abu Dhabi megastore
At Yas Mall
As previously reported on Buro 24/7 back in July, the Chalhoub Group have partnered with Aldar Properties on an ambitious new project set to launch in Abu Dhabi next year. Now, further details have been announced...
The owners and creators of the world's largest shoe store – Level Shoe District at The Dubai Mall – have revealed its plans to launch three further luxury product "universes". The Chalhoub Group are conceptualising a megastore dedicated to handbags, beauty and childrenswear. The yet-to-be-named concept will be spread over a whopping 200,000 sq ft and is set to open at Abu Dhabi's Yas Mall in November 2015.
The ambitious project, which will serve as the new mall's anchor tenant, aims to offer what co-chief executive officer Patrick Chalhoub describes as a "category killer". Meaning that the megastore will offer more choice in those three categories – handbags, beauty and childrenswear – than visitors can find elsewhere.
"We are in a part of the world where we have to be unique, especially if we are creating our own brand. It has to have a 'wow' effect. Each of the three categories will have its own journey, all under one roof." Chalhoub told WWD.
The new Yas Mall is expected to open in the UAE capital next week.