Cadillac is bringing the Cadillac Hotel to Sole DXB in a world-first
We're just two weeks away from the 2018 edition of Sole DXB kicking off and there's already plenty to talk about. From rap icon Nas taking the stage to Biggie Smalls' legendary gold crown being made available to try on, there's going to be no shortage of things to do, see or enjoy during the three-day festival.
Cadillac is gearing up for its return, having partnered with the event in the three years prior, and this year it's got something pretty special in store. Not only will the luxury car brand unveil its first ever compact SUV, the XT4 during the event, but it will also build the first (temporary) Cadillac Hotel.
The Hotel will be home to several rooms used for various activations, as well as a rooftop deck that will be soundtracked by a resident DJ.
The build forms part of the brand's wider strategy to target millennials with hands-on experiences.
Tickets for Sole DXB are now available at Virgin Megastore and Soledxb.com.
Now in other footwear news, see the exclusive styles designed for Saudi Arabia from Malone Souliers by Roy Luwolt.