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Buro 24/7 Middle East to partner with Wissam Shawkat at Sole DXB this month

Buro 24/7 Middle East to partner with Wissam Shawkat at Sole DXB this month

A unique live calligraphy installation at the urban lifestyle fair


After a recent collaboration with Hermès, in which Wissam Shawkat decorated its iconic L'Ambre des Merveilles bottle – Buro 24/7 Middle East has something similar up its sleeve to share, thanks to the pioneering artist and Sole DXB

One of the region's most exciting lifestyle platforms to emerge in recent years, Sole, will be holding its latest addition of the annual event Sole DXB later this month, taking place at Dubai Design District (D3). 

Culture enthusiasts will be able to enjoy a variety of exciting workshops and showcases across fashion, street art, footwear icons, sports and entertainment at the two-day long festival of sorts. Fair highlights include a PumaSelect collaborations showcase, Ray-Ban pop up, a streetball tournament, up-and-coming foodie outlets, limited edition Reebook Classics, a Level Shoe District pop-up and a 2,000 sq ft concept store carrying Saturdays NYC, Daily Paper, Filling Pieces and many more.

In tandem with Sole DXB, a concept that shares our own brand values and editorial ethos, we are proud to announce an exclusive partnership with the pioneering calligrapher, artist, designer and typographer Wissam Shawkat (pictured above) especially for the event.

The self-taught creative and recent Hermès & chopard collaborator will be painting a live artwork at Sole DXB 2014 with Buro 24/7

The celebrated Iraqi artist will be creating a large live art mural in his ornamental signature style of Arabic calligraphy, in partnership with Buro 24/7. The self-taught creative and recent Hermès collaborator will be painting a magical piece live for Sole DXB visitors in his Al Wissam style, which visually combines the world of classical Arabic lettering and modern forms. 

Hermès partners with Wissam Shawkat for new bespoke perfume bottle

Wissam Shawkat's L'Ambre des Merveilles bottle for Hermès


Buro 24/7 Middle East and Shawkat – who just debuted his Arabic logotype for luxury Swiss brand Chopard – will be at Sole DXB from November 14–15.

HOLLY CHECK-AA / Buro 24/7 Middle East to partner with Wissam Shawkat at Sole DXB this month

In addition to the exciting collaboration, we have a limited number of Buro 24/7 VIP Sole DXB passes for our loyal readers. Simply email hello@buro247me.com with the subject title: 'Sole DXB 2014' and the tickets will be granted on a first come, first served basis.

Sole DXB will take place at Dubai Design District on November 14 from 12:00pm to 10:00pm and November 15 from 12:00pm to 8:00pm. Buro 24/7 x Wissam Shawkat will be showcased on both event days.