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Brioni set to co-host the Serpentine Gallery summer party

Brioni set to co-host the Serpentine Gallery summer party

The Italian label chosen to help launch the annual event


Image: Serpentine Galleries
Image: Royal Garden Hotel Blog

The Serpentine Gallery's annual summer party is one of the major events in the London social calendar, with this year’s featuring a variety of co-hosts – including Brioni

A futuristic pavilion project that was designed by the Chilean architect Smiljan Radic will soon play host to Serpentine Gallery's summer party this year.

Among the high-powered variety of co-hosts are Michael R. Bloomberg, Francois-Henri Pinault, Andre Balazs, and artist Marina Abramovic.

High-end Italian label Brioni is sponsoring the party, and other co-hosts include the label's creative director Brendan Mullane, along with the gallery's co-directors of exhibitions and programs, Julia Peyton-Jones and Hans Ulrich Obrist.

The exclusive party will take place on July at Serpentine's Kensington Gardens in celebration of the gallery's annual pavilion project.

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