Artist Brian Kane makes two billboards seem invisible
With 'Healing Tool' project
An artist in Massachusetts is turning billboards into beautiful landscape in a new project – Healing Tool. Brian Kane has rented out two of the large advertising board, filling the space with images of lush woodlands, blending the boards into their surrounds and effectively making them inviable. When the sun goes down, the image on the digital boards changes to reflect the night sky, full of stars.
"The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting," explains Kane. "During the day hours, a series of images from the specific location are shown on the display. We replace the missing background and create a magic dimensional window. A dynamic motion parallax effect occurs as the vehicle passes the location."
The piece is more than just a pretty picture and a visual break for local residents, Kane aims to start a conversation about the role of advertising and how it should fit into our existing environments.
"It's also a form of 'unvertising' – a campaign without a message," adds Kane. "By removing the marketing message from the advertising space, we create an unexpected moment of introspection. People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser's intent."