Bottega Veneta honours Hotel Okura, Tokyo
Tribute to an architectural collaboration
Bottega Veneta has launched a new tribute to the Hotel Okura, Tokyo as it kicks off the second phase of its initiative in support of Japanese Modernist architecture. Bottega Veneta creative director, Tomas Maier, learned that the building was in danger of destruction and decided to raise awareness for it, as a lifelong admirer of architecture of this style. He invited renowned architects, artists and designers to join his movement and responses came from the likes of; Toshiko Mori, designer Marc Newson and artist Hiroshi Sugimoto, who are among those paying homage to the 1962 building, which many consider to be one of finest examples of this style of design.
"The Hotel Okura is the fruit of a unique creative collaboration," says Tomas Maier. "A visionary owner, an outstanding architect and artisans-artists were together able to bring this building to a level that is exceptional. By paying tribute to this collaboration, our hope is that the timeless beauty of this building will be appreciated by the generations to come."
The Italian luxury fashion house is launching a range of outreach initiatives across digital platforms, as a tribute to the Hotel Okura, offering people an opportunity to get involved and interact. The Instagram campaign is already initiated to invite Hotel Okura Tokyo visitors to share their experience and appreciation through the hashtag #MyMomentatOkura is to be extended. Selected posted photos will be then transformed in illustrations honouring the Hotel Okura Tokyo to further share its memory.