Blake Lively to launch a new lifestyle website

Blake Lively to launch a new lifestyle website

Following in Gwyneth Paltrow's footsteps

Having made quite the pop-culture comeback this summer at the Cannes Film Festival, Blake Lively has announced a new venture away from acting

Blake Lively – former Gossip Girl actress, wife of Ryan Reynolds and Gucci ambassador - is to launch a 'curated lifestyle brand' that will sell unique, artisanal items personally selected by the star under the company name, 'Preserve'.

"The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that," she has said, sounding very much like Goop founder and fellow actress, Gwyneth Paltrow.

However Lively has promised that it is something that hasn't been seen before. "There's nothing like it out there – it's without a genre. I have so many passions outside of acting and things that I grew up being good at and that I don't utilise when acting," she said. "Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn't be an actor."

Preserve has yet to be given an official launch date.

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