Beyoncé launches 22-day vegan food delivery company
In partnership with Marco Borges
Two years ago, the iconic singer and her husband Jay Z shared that they were going to embark on a 22-day vegan diet challenge, led by exercise physiologist Marco Borges. Beyoncé shared her progress and new eating regime via her social media accounts – posting images of her vegan eats to her some 25.5 million Instagram followers.
It would seem that Blue Ivy Carter's mother was so taken by the lifestyle change that she wants to bring it to the masses – and provide everyone with the opportunity to eat flawlessly. Together with Borges, Beyoncé has announced that she is launching a 22-day vegan food delivery service: 22 Days Nutrition.
The theory behind the '22 Days Nutrition' concept is that it takes 21 days to break a habit, and the 22nd day marks a new you, with a new path to forming healthier habits. All of the food created by Borges and Beyoncé is 100 percent plant-based, made with organic ingredients, non-GMO, gluten free, soy free and dairy free and are delivered once a week. The service will be available in three different packages, with prices starting at $9.76.
"I am so grateful that I took the challenge and credit Marco with leading by example," said Beyoncé in a statement. "He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him."
The 22 Days Nutrition vegan meal delivery service is currently only available in the U.S. and can be ordered via the official new website 22daysnutrition.com