Apple debut new commercial shot entirely on an iPad Air 2
And it's all about the music...
Demonstrating the versatility of the new iPad Air 2, Apple enrolled Parisian director So Me to film an entire advertisement with the new device, based on music. The one-minute clip features Swedish recording artist The Gaslamp Killer Swedish, and rapper Elliphant while they write, create and perform their songs.
So Me filmed the energetic Apple clip with a specialised lens, a handheld mount and the Manual Camera app to gain more professional control over the settings.
Keeping in line with previous iPad and iPhone ads, Apple is also listing on its website the various apps that made this particular commercial possible.