Apple announces new partnership with Pinterest and NYFW
The one click App Pin
Apple has announced a two pronged partnership with Pinterest, just in time for the opening of New York Fashion Week, in a bid to connect with Pinterest's users who have collectively attached 30 billion digital pins on the popular site, of which five million per day are fashion related.
Tapping into the latest measures to integrate the Rich Pin, or pins that include information like real-time pricing of a product, where to buy something or maps, addresses and phone numbers, Apple debuted its first boards on Pinterest today. The introduction of the new App Pin is the social platform's most actionable to date, Malorie Lucich, Pinterest head of product communications, told WWD.
The App Pin is intended to help people discover iOS apps, with a one click 'install' button directly on the pin, which allows the user to download the app without prompting them to visit the App store. This is a significant integration says Lucich, who claims that as much as 75 percent of pins are loaded onto the site from mobile devices.
"A product pin is actionable, but it takes a few clicks to get to the site, but on an App Pin you can start the download and completely install an app right from the pin," said Lucich.
The App Store's Pinterest boards will showcase top app picks, guest pinners, influencer favourites and seasonally themed boards, with the New York Fashion Week kick off, influencers such as Olivia Palermo and Cara Delevingne will be first up to share their best pics. Content from popular fashion apps such as; Farfetch Discover, Snapchat, ASAP54, Lyst, Spring and PHHHOTO will be updated for the duration of the Fashion Weeks in New York as well as Paris, Milan and London.
One of Apple's Pinterest boards will feature work from iPhone photographers Katja and Mal Sherlock and designer Valentina Kova will tell the story of her collection via pin, with the help of iPhone photographer Meagan Cignoli and visual storytelling app Steller.