UAE's Al Nassma chocolate to be stocked at Harrods
The elite sweet treats found within Harrods' delectable food hall are set to receive a new chocolatey product from Dubai – Al Nassma Chocolate. This one of a kind camel milk chocolate, produced in the UAE using the ancient key ingredient of camel milk, which is rich in nutrients and antioxidants, will soon be available in the luxury London department store.
"10 years ago, a non-European premium chocolate was not even imaginable. Yet, here we are, a thriving UAE brand producing an authentic elite chocolate matching highest standard," said general manager of Al Nassma Chocolate, Martin van Almsick.
Until now, this unique chocolate has only been available in the UAE at Burj Khalifa, Burj Al Arab hotel, Emirates Palace, The Dubai Mall, Mall of the Emirates, and Dubai and Abu Dhabi Duty Free. This new deal with Harrods marks the first truly international outing for the brand: "The fact that an upscale department store with a long tradition and an impeccable reputation such as Harrods, has opened its doors to a niche brand such as ours, reflects a global trend towards innovative, out of the box luxury products, quality and innovation over quantity," added van Almsick.