Search

Watch now: Adidas' new commercial featuring Kanye West

Watch now: Adidas' new commercial featuring Kanye West

It’s all in or nothing for this year’s football stars

Image: YouTube

As football fever begins to kick in, official sponsor Adidas gets a head start by releasing its action-packed official 2014 FIFA World Cup Brazil advert

The advert, titled 'The Dream: All in or Nothing", features some of the world's top football players, including Leo Messi, Dani Alvez, Luis Suarez and Xavi Hernández, as well as an exclusive new track by Kanye West.

The minute-long clip marks the start of Adidas' '#allinornothing' 2014 FIFA World Cup Brazil campaign and is directed by Fernando Meirelles (City of God) alongside co-director Cassiano Prado. Within the first two days of its release, the advertisement has amassed over 26 million YouTube views.

Created by agency TBWA, the clip's accompanying tagline reads, "Destiny is not fate. You have a choice. Fear or be feared. Hunt or be hunted. Evolve or die. Now or never. It's black or white. All in or nothing."

       Join the conversation on Twitter @adidasfootball #allin.

Related articles

Buro 24/7 Selection