Elle Macpherson debuts The Super Elixir with Net-a-Porter
The supermodel's new super product
It is well-known that 50-year-old Elle Macpherson isn't just a pretty face. She's a business mogul, and she has her hands full with her company WelleCo and its latest coveted product – The Super Elixir.
“We did research that [indicated] in 2011, if you talked about health and wellness to any woman the most important thing to her was losing weight,” said Macpherson, while celebrating the launch of The Super Elixir at Net-a-Porter. “Today, the things that women look for are to be inspired and to be energized.”
Developed in collaboration with nutritional expert Dr Simone Laubscher, The Super Elixir is a supplement that supports wellbeing – helping to ensure that the body stays within a desired alkaline range. The vitamin and mineral-rich powder can be mixed with with almond milk or coconut water.
In April, the mother of two will reveal her new baby: The Super Shake, a protein powder that contains sprouted brown rice, pea protein, chocolate and Peruvian cacao.
“Our wellness category at Net-a-porter is growing and this enhances our whole offering,” said David Olsen, global vice president of beauty at Net-a-porter. “We had a soft launch in December and we basically sold out immediately with The Super Elixir.”
And Macpherson is definitely backing the right horse – according to reports, the wellness market is $700 billion and could reach the trillions by 2019.
The Super Elixir is available at Net-a-Porter.com now