Sweet for Prada: The new Prada owned Pasticceria Marchesi flagship is unveiled
On the prestigious Via Montenapoleone
The classical patisserie, founded in 1824 and originally located in Milan's Corso Magenta – Pasticceria Marchesi – has opened the doors to its new flagship at a covetable new Via Montenapoleone address, under the majority stake-ownership of Prada.
Angelo Marchesi, great-grandson of the patisserie's founder and current chief executive officer, admitted it made "a certain impression to see one's name" on a storefront at such a prestigious location. "It's the first time that we leave our historical location, which has not been changed [since the acquisition]. Prada is even more committed than we are to keeping our heritage," said Marchesi during a preview Tuesday.
The new store has retained some of the original elements and it fell to Prada's long-time architect, Roberto Baciocchi to design an authentic space for the sweet creations of the Marchesi recipes. His design features a stone facade with an inlay of Marchesi's classic gold leaf logo, with chic white awnings over two glass window displays that exhibit the fresh pastries and tempt passers by.
Aqua green marble walls (a rather Prada hue) adorn the entryway of the 1,296-square-foot store and a series elegant recessed niches house chocolates and sweet treats with a certain charm. We expect that Milan Fashion Week attendees will be flocking to Pasticceria Marchesi to sample to delights and soak up the atmosphere.