WWD examines the rise of the Dubai Design District (D3)

WWD examines the rise of the Dubai Design District (D3)

Hailing 'Meet D3' a hit

Dubai Design District (D3) is giving the world cause to take notice following the success of the recent 'Meet D3' event. Leading US fashion source, WWD, is among those paying attention, as it profiles the rise of the Dubai's D3...

Dubai's burgeoning design culture is capturing the attention of design and fashion capitals around the world, as demonstrated by WWD's recent profile on the rise of the Dubai Design District (D3). The established American fashion and beauty news outlet shines a spotlight on the flourishing industry in the emirate, following the success of last week's 'Meet D3' event. 

Describing the setting of the Downtown D3 district, which is set to complete in 2019, alongside plans for the Dubai Downtown creek extension, the article nods to the impressive setting of the new Middle East design hub. Quoting design companies from the region such as Jordan's Silsal Design House, whose creative director told WWD: "If you want to grow, you really need to be here. There is a spirit of collaboration and entrepreneurship here that just doesn't exist for us in other parts of the region."

The international attendance at Meet D3 is, in itself a testament to the progressive initiative that Dubai is taking to the future of design, and more than that, there is a collective feeling among design companies and brands themselves, that the spirit of innovation and support in Dubai is unlike any seen in other leading 'traditional' design capitals. 

WWD spoke to some of the names involved in the event, including Not Just A Label (NJAL) co-founder Stefan Siegal, who supports Emirati and Middle Eastern design talent under his company, including Bin Thani who co-created the impressive 3D dress for the event. He confessed that: "In times when creatives are being pushed out of creative hubs such as East London, Brooklyn and Berlin Mitte — our rent at NJAL in London was just increased by 50 percent- it is a positive signal to see that other cities around the globe are opening their doors and understand the importance of a vital creative economy."