Rolls-Royce's Goodwood HQ: Step into the home of luxury automotive
An organic structure
The world knows about the beauty, elegance, luxury and exclusivity of the Rolls-Royce brand. So it's natural to want to gain a better understanding and the appreciation that comes with the unsurpassed quality that the brand represents. Welcome to the Rolls-Royce headquarters at Goodwood.
The plant is a part of an estate owned by Charles Gordon, the Earl of March's Goodwood, which was designed by famed British architect Nicholas Grimshaw. Opened in 2002, the complex is a series of contemporary buildings working in harmony with one another, one which fits seamlessly into the natural landscape courtesy of the 400,000 plants, of which there are 120 species that litter the site.
"Hidden from view from the surrounding South Downs National Park, the landmark building has a unique living roof, that is made of sedum plants and is the largest in the UK," said Emma Rickett, Global Lifestyle Communications Manager Rolls-Royce Motor Cars Ltd. "Here, every Rolls-Royce motor car is built by hand at a global centre of luxury excellence."
Inside, the facility is divided into several key sections, each one tasked with a specific project on the creation of a Rolls-Royce masterpiece and these specialised divisions include leatherwork, woodwork, surface finish space as well as an assembly area.
Go inside the Rolls-Royce plant now...
One of the most pioneering programmes to come out of the Goodwood plant is the Rolls-Royce Black Badge programme, designed to expand the target demographic through the infusion of a more rock-n-roll persona – think black Spirit of Ecstasy and generous uses of carbon fibre.
Discover the Black Badge Rolls-Royce here...