Reflective advertising: Nike
A new campaign in Brazil
Nike has launched the new Sejamax (Be Max) campaign in Brazil, inspired by the notion that talent needs 'to be shown to be noticed'.
The concept is embraced by professional footballer David Luiz, world-renowned surfer Pedro Scooby and beach volleyball champions Maria Clara and Carol Salgado, who each represent Brazilian athletes who embody Sejamax.
Two new collections from Nike Sportswear will help these athletes stand out: Nike Air Max Glow in the Dark and Nike Air Max Reflective. The former is made up of three models - the Air Max 1 Premium Tape, Air Max 90 CMFT Premium Tape and Air Max Thea Premium - featuring white colorways with glow-in-the-dark details across the inlay.
The Reflective pack, meanwhile, showcases reflective exterior details, with six footwear options available in Brazil: the Air Max 1 in green or blue, Air Max 90 in green or blue and Air Max 95 in black or yellow.