Philippe Starck launches collaboration with TOG at Milan Design Week
Combining the world of technology and craftsmanship
The new brand TOG is an innovative furniture platform and creative community, launching its collaboration between the design industry's most well-known names – Philippe Starck, Sebastian Bergne, Nicola Rapetti – and 21 pieces of furniture... All of which are manufactured in Italy.
TOG provides what they call 'naked' furniture, which allows clients to select and customise pieces from flagship stores or online through an open source studio.
The unique collection will feature chairs, stools and tables that customers can add their own style to, meaning that the pieces are designed as a collaboration between the maker and the consumer.
Speaking at the brand's launch in Milan, French designer Starck stated that the new individualistic approach would put an end to the idea of furniture trends.
There is even the option to download the furniture as data which allows you to use a 3D printer at home to create it.
Starck also added that the brand "offers the best of two worlds: theory, computers, high technology, big investments with fantasy, art, sweat and humanity."