Search

The incredible augmented reality bus stop by Pepsi Max

The incredible augmented reality bus stop by Pepsi Max

Next stop, surrealism


Video: YouTube

Commuters on the streets of London were in for a shock recently, as Pepsi Max brought a technology-driven ad campaign to life

  • As part of an innovative new campaign that is set to bring the "unbelievable" into the fore, Pepsi Max surprised London commuters with an augmented reality experience at a bus shelter on New Oxford Street recently. 


  • With varying scenarios, all while real people wait for their bus, a giant alien appears to pull passers by down a drain cover, an asteroid crashes into the pavement, and a tiger comes running towards them in a clever series of events designed for maximum impact.

  • Watch the Pepsi Max bus shelter campaign below, now:

 

Related articles

Buro 24/7 Selection

More