The incredible augmented reality bus stop by Pepsi Max
Next stop, surrealism
As part of an innovative new campaign that is set to bring the "unbelievable" into the fore, Pepsi Max surprised London commuters with an augmented reality experience at a bus shelter on New Oxford Street recently.
With varying scenarios, all while real people wait for their bus, a giant alien appears to pull passers by down a drain cover, an asteroid crashes into the pavement, and a tiger comes running towards them in a clever series of events designed for maximum impact.
Watch the Pepsi Max bus shelter campaign below, now: