
The incredible augmented reality bus stop by Pepsi Max
Next stop, surrealism
Commuters on the streets of London were in for a shock recently, as Pepsi Max brought a technology-driven ad campaign to life
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As part of an innovative new campaign that is set to bring the "unbelievable" into the fore, Pepsi Max surprised London commuters with an augmented reality experience at a bus shelter on New Oxford Street recently.
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With varying scenarios, all while real people wait for their bus, a giant alien appears to pull passers by down a drain cover, an asteroid crashes into the pavement, and a tiger comes running towards them in a clever series of events designed for maximum impact. -
Watch the Pepsi Max bus shelter campaign below, now: