A braided pavilion at Baselworld 2014 by Hermès
A design by Toyo Ito
A metal frame box with a total area of over 1,000 square meters has been constructed by Japanese architect firm Toyo Ito for Hermès at Baselworld 2014 – twice as much space as was used by the brand used last year.
Exactly 624 entwined wooden 'ribbons' form the structure that resembles a huge basket from afar. Inside, the pavilion is decorated with metal, glass and wood; a signature element for Toyo Ito.
Hermès takes the visitor this year straight to Japanese tradition, serving oriental tea, modern style and a whole host of experimental ideas. One such of point of difference being the green corridor of 167 plants that sit around the exhibition space and breathe a little organic life into the usually very urban proceedings.
On the ground floor there is a spacious and bright atrium, where guests can wander and relax, and inspect a molecular-like shelving display with the latest Hermès designs. Once up the wooden stairs, guests can find a comfortable and chic (of course) sitting area to take a time out from the noisy halls of the Swiss watch fair, which closes this weekend.
On the ground floor there is a spacious, bright atrium, where guests can wander and relax, considering "molecular" rack with the latest Hermès. Up the wooden stairs visitors can climb to the second floor construction, where the offices and rooms for primerok, each of which became a comfortable sitting area in noisy halls Swiss fairgrounds.