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Vision of luxury: Rolls-Royce unveils future of exclusive automotive

Vision of luxury: Rolls-Royce unveils future of exclusive automotive

The luxury car reimagined

Text: Faizal Dahlawia


Image: Rolls-Royce

If you're wondering what the future of luxury automotives will be like, wonder no more as Rolls-Royce unveils a sneak peek at what we can expect. Buro 24/7 Middle East has the details...

British luxury automaker Rolls-Royce have unveiled its concept car for the future, named 103EX. The radical new concept is part of the Rolls-Royce Vision Next 100 where they aim to bring and sync the marquee brand into the future.

Rolls-Royce 103EX

"The Rolls-Royce patron will continue to be a famous figure in the future," said Director of Design, Giles Taylor. "I envision that the Rolls-Royce Vision Next 100 will play a key role in these people's lives, guiding and conveying them effortlessly through their life's journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style."

Rolls-Royce 103EX

Completely autonomous, the 103EX is fitted with 'Eleanor', a virtual assistant that's connected to the owner's lifestyle – think reminders, itineraries and recommendations. Inside the minimalistic cabin, a sofa made from the finest silk awaits along with custom-made ivory wool, carpet flooring. As well, a large OLED screen sits at the front of the car providing real-time travel information.

Rolls-Royce 103EX

These are just a few of the uber chic interpretations of luxury set forth by the world's most luxurious car. Discover the new concept car here...

Rolls-Royce 103EX

Rolls-Royce 103EX

Then watch Rolls-Royce's visionary short film...

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