The Jaguar XE by Stella McCartney

The Jaguar XE by Stella McCartney

Showcased at Paris Fashion Week

Even before the brand new Jaguar XE makes its debut at the upcoming 2014 Paris Motor Show, the British company is experimenting new strategies to ramp up its marketing campaign

Fresh from her other showing in Paris this week, Stella McCartney recently revealed her bespoke Jaguar creation earlier this week, also in Paris. 

After revealing the Jaguar XE a couple of weeks back along with very little information about the car, the automaker revealed a unique aluminum word cloud sculpture in the shape of the XE sports saloon which has been put up for display at the London Design Museum. Now, Jaguar has joined forces with Stella McCartney to create a new one-off Jaguar XE range. On September 29, a fleet of the new XEs walked the 'catwalk' the streets of Paris clad in McCartney's superhero print from her Cruise 14/15 collection. Clever stuff.