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Richard Mille launches a multi-year partnership with Ferrari

Richard Mille launches a multi-year partnership with Ferrari

Text: Meeran Mekkaoui

Image: Supplied

Richard Mille and Ferrari join forces to strive for excellence, both on and off the track...

Richard Mille and Ferrari are two brands that share several common values – whether it be from a technology standpoint or in the use of similar materials – and so, it was only fitting that the two join forces and continue to strive for excellence, both on and off the track. 

This multi-year partnership will see the two powerhouses come together to launch a specific range of watches (crafted by Richard Mille's dedicated team in Switzerland and Ferrari's design department), and you can expect true works of art – symbolising both brands' modernity, performance and technical prowess. 

With a combination of technology, craftsmanship, innovation and passion, the partnership extends from just watchmaking into Richard Mille backing not only Ferrari’s Driver Academy (a hub for up-and-coming talent) but will also be an active supporter of the Ferrari Challenge series.

Richard Mille couldn’t be more enthusiastic about this partnership with Ferrari, with a statement that reads: “Everyone knows Ferrari is an iconic brand with an incredible history and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at the heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’

Now, find out which other luxury watch brand teamed up with Porsche