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Porsche want you to trade your old car for one of their new models

Porsche want you to trade your old car for one of their new models

The winner takes it all


Video: Vimeo
Image: Porsche

A pioneering campaign which asks people to trade in their car keys in return for a brand new Porsche

Would you trade your current car for a new Porsche? Dutch adverting agency ACHTUNG! are betting on it, producing an attention grabbing new campaign this week - calling people to trade their car for an unrevealed new Porsche model.

Spurred on by the knowledge that "40% of Panamera's had been pre-ordered before the model had even hit the road" as well as the fact that Porsche enthusiasts often pre-order a new model based on little more than Internet photos, ACHTUNG! has revealed a new interactive ad campaign 'Blind Trade' to see if people show the same enthusiasm for a completely unknown Porsche.

Starting this week, car owners can offer their current vehicle for trade at the official website. The new model's identity will remain a mystery during the initial stages of the campaign, with a new feature of the new model revealed every two days for three weeks. 

Channelling a "he who dares wins" motto could prove beneficiary as the earlier on in the campaign you submit to "trade" the greater your chances are to bring home the new model. Unsurprisingly, 2000 cars were offered as a trade for the new Porsche model in the first hour alone. 

On March 31st, the winner will drive off in the new ride, "without having to pay any additional costs," at which time the Dutch Porsche importer will take ownership of the winner's trade-in.

Watch the rather excellent video campaign for the incentive below now:

 

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