Mercedes-Benz shows its funny side with Justin O'Shea

For a series of stylish webisodes

With Berlin Fashion Week around the corner, Mercedes-Benz has created a series of comical clips in 'Fashion Creatives', with its latest webisode starring fashion buyer Justin O’Shea

Titled, 'A Fistful of Wolves', the almost four-minute video stars the mega-stylish, tattooed buyer in a parody that mocks the elements in melodramatic clichés usually found in fashion advertisements.

Developed to support the upcoming Mercedes-Benz Fashion Week, the short clip was directed by Danny Sangra and co-stars Justin O'Shea's girlfriend and style editor of Harper's Bazaar Germany Veronika Heilbrunner, as it follows Justin O'Shea and his new persona after waking up on "fashionable side of the bed," – cut to him driving a vintage orange Mercedes and slowly whispering "Mercedes-Benz Fashion Week, Berlin."


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