Maserati celebrates 100 year anniversary with iconic American drives
The ride of its life
Maserati has planned for its 100th anniversary with defined precision, with the Italian company getting together around one hundred passionate drivers who will participate in driving events across major cities in the USA.
The 'Cento anni di Maserati' will cover historically significant locations such as bridges or other driving routes, and will serve as a subtle metaphor for the undeniable bond between the Italian motor manufacturer and, "the glorious past of American driving".
An iconic 100 years: The Maserati brothers outside of Alfieri Maserati's first workshop, 1913
The itinerary begins at the Italian Embassy in Washington DC on November 1, and similar events will also take place at Miami Beach and Los Angeles. The finale will culminate in the coming together of all rallies at private opera by Teatro Regio Torino of Turin at the Chicago Harris Theater.
"Maserati is more famous in North America today than at any point in its rich 100-year history. This is a unique moment in time, in which we celebrate with Cento anni di Maserati. The brand has had great success in North America and is expected to continue to flourish over the next few years with its expanding product line. For our owners, this special event series is a unique opportunity to experience the cars and culture of Maserati which helped build this brand and ensure its bright future. We are proud to be 'Made in Italy' and responsible for bringing that 100-year-old tradition of craftsmanship and design to the North American market." Said Peter Grady, President and CEO of Maserati.