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This year's Super Bowl XLVIII car commercials

This year's Super Bowl XLVIII car commercials

Kia, Jaguar and Volkswagen

Video: YouTube
Image: Ad Week
Image: Buro24/7 Russia

The Super Bowl is one of the most watched television events of the year and with that comes the most expensive advertising time slots on TV

Over 100 million Americans are expected to watch the FOX broadcast of the NFL Super Bowl XLVIII commercials this year, making it the most lucrative time for huge companies to advertise their products in humourous and celebrity endorsed advertisements. This year  Bob Dylan, Carmen Electra, David Beckham, Scarlett Johansson, and Laurence Fishburne will all promote various products and brands. 

This year advertisers will spend more than $4 million for a 30-second advertising spot during the 'Big Game' between the Denver Broncos and the Seattle Seahawks at MetLife Stadium in New Jersey.

1. 2014 Volkswagen - Wings

What inspires German engineers? The answer to this question is provided by the creators of the new advertising campaign for Volkswagen titled 'Wings'. In the ad, a father and daughter fantasise during a car trip about the engineers at the Volkswagen manufacturer suddenly growing wings, when they express their pride for the quality cars produced by them every day.

2 . Jaguar 2014 - British Villains 'Rendezvous'

British actors Sir Ben Kingsley, Mark Strong and Tom Hiddleston have been picked as the stars of Jaguar's first Super Bowl advert. The slogan of the ad is "it's good to be bad" as the actors who typically play villains in their cinematic roles drive around in London, sporting the new Jaguar F-type Coupe, with Mark Strong adding: "maybe we just sound right?"

3 . 2014 Kia - Matrix 

The 'Matrix' advertisement presented by KIA Motors brings back Morpheus (Laurence Fishburne) from the scientific thriller 'Matrix'. The actor is seen offering a couple 2 keys, one which leads them back to the luxury they know whilst the other key will ensure that they never look at luxury the same way again. Picking the unusual choice (the Kia car key) they are transported to a world of luxury.

Take a look below at the top 10 advertisements from last year's Super Bowl:

 

The Super Bowl XLVIII will be aired from 2 till 5 am GMT time on February 3.