Fashion surf and skateboards at Selfridges

Fashion surf and skateboards at Selfridges

The ultimate beach and street style

Image: Caught In The Crossfire
Image: Fashion Rambler
Image: Edge Magazine

London department store Selfridges takes its street culture to a new level with a series of boards in collaboration with a host of designers labels

Running, or skating, through until the end of April, a special space has been created at London store Selfridges dedicated to the celebration of surf and street culture.

In conjunction with the project, the department store – which is no stranger to stylish collaborations –  has also devised a limited edition collection of 50 boards for skateboarding and surfing, calling on fashion designers to think up styles specifically. The project involved  
Yohji Yamamoto, Phillip Lim,  Rick Owens, Stella McCartney and many others.  

The area also plays host to a special collection of clothing inspired by skate hangouts, including classic skate shoes, and the latest collections by Kenzo and Shourouk.

Visit Selfridges for more information