Object of desire: Medicom Valentine's Bearbrick

In 2006, Medicom created the iconic Bearbrick for Chanel - launching a limited edition quantity of only 1000 Bearbrick x Chanel bears. They sold out immediately  and were placed in Chanel store windows all over the world. The Japanese toy designers have been producing sought-after collectors items ever since. 

Paying homage to Valentine's Day, Medicom Toy have added another addition to their 'Bearbrick' collection. The new cute 'Bearbrick' toy is pink with white hearts and comes complete with red letters spelling 'Love & Happy Valentine' on the back.

The holiday-inspired collectors item is now available to buy online at Zozotown.