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6 Middle Eastern Instagram businesses

6 Middle Eastern Instagram businesses

The power of social media

Image: Instagram
Image: Instagram Follower SX
Image: Big Eye Creative

The Coco Ville, House of Kaftans, Butter Dubai, She Burger and more

There was a time, not too long ago, when small business owners had to toil fairs, pay high rents for prime location stalls or take out morgages for shop space in order to gain exposure and grow their business - quite a gamble with a new project, blindly piling cash into your idea, praying it will be successful.

Then came Instagram. In October 2013, it was reported that the Photo-sharing App boasts 150 million monthly active users, with over 40 million images being posted per day on average. There are over 1.2 billion likes per day and back in April 2013, Facebook famously paid approximately $1 billion in cash and stock for the business when it had just 13 employees. Pretty impressive stats. What started out as a "another social media platform" has quickly transformed into a authoritative source, a place where millions log in each day to see the world unfold under their fingertips. 

Based on the Instagram Brand Adoption Study from Simply Measured, Instagram "boasts 71% of the most recognised brands in the world. Its growth has been so substantial that it now rivals Google+ and Pinterest in terms of brand adoption." Mercedes-Benz being the most successful thus far, with over 400k followers and a total engagement of over 9 million. 

But what about new businesses? Well, in Kuwait Instagram is big business - in July last year The Wire reported of the countries Insta-boom declaring that "in Kuwait, even grandmas have Instagram businesses" - even sheep aren't safe there thanks to @Sheeps_Sell. But we aren't here to talk about sheep, we are here to talk about the most active and inspiring entrepreneurs that have taken advantage of this social media platform, saving money from instagram sales to buy shops and operating as fully fledged businesses around the Middle East thanks to this ingenious App. Here are 6 who have caught Buro 24/7's attention:

@TheCocoVille | 11k Followers | 595 Posts

6 Middle Eastern Instagram businesses (фото 1)

@Reem_Alhemaidan | 46k Followers | 100 Posts

 6 Middle Eastern Instagram businesses

@House_of_Kaftans | 11k Followers | 61 Posts

6 Middle Eastern Instagram businesses (фото 2)

@butterdubai | 7k Followers | 417 Posts

 6 Middle Eastern Instagram businesses

@she_burger | 19k Followers | 154 Posts

 6 Middle Eastern Instagram businesses

@vanillasukkar | 16k Followers | 376 Posts

 6 Middle Eastern Instagram businesses

 

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