Van Cleef & Arpels launches new Cosmos collection
A diamond-encrusted link between daywear and high-end pieces
This week, the French jeweller launched its latest collection at an event at its boutique on Place Vendôme, Paris and in the Middle East with an afternoon tea at The Farm in Dubai. The unveiling of the Cosmos collection saw a variety of blossoming creations on display, including examples of previous floral designs such as the Frivole and Rose de Noël lines.
Available in either a combination of pink gold, mother-of-pearl and diamonds or white gold, onyx and diamonds, the two variations of the Cosmos line are inspired by a design from the 50s - characterised by its four heart-shaped petals - showing similarities to a four-leaf clover.
According to Nicolas Bos, chief executive officer of Van Cleef & Arpels, the famed petal shape has become something of a house signature, appearing also in the brand's high jewellery collections. "The beauty and simplicity of a floral motif in jewellery resonates with pretty much every culture, whether it's European, Asian and American," he stated.
Prices of the Cosmos line range from $13,000 for an onyx pendant that transforms into a clip to $22,100 for the mother-of-pearl Between the Finger ring. The collection also features earrings and traditional rings.
The Between the Finger rings will also become the main spectacle of Van Cleef & Arpels new advertising campaign, Bos explained, "They are present in our collections in a variety of motifs, materials and prices, but we are realizing that beyond a circle of true fans of the house or jewellery connoisseurs, this is a very little-known concept."