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TAG HEUER CONTINUES ITS DIGITAL TRANSFORMATION JOURNEY

TAG HEUER CONTINUES ITS DIGITAL TRANSFORMATION JOURNEY

Entering the Web3 era

Text: Meeran Mekkaoui

Image: Supplied

The luxury watch brand has partnered with BitPay to enable cryptocurrency payments online...

With an increasing number of customers using or earning digital currencies regularly, TAG Heuer is the latest brand to enter the Web3 era and offer its clients an option to pay using cryptocurrency. With an intention to be a key player in the imminent transformation of the e-commerce and retail spaces, TAG Heuer's new project is just the first step of its long-term strategy for Web3, which will allow TAG Heuer to come alive in bold new ways via blockchain technology, NFTs and more.

Entering its digital transformation journey, TAG Heuer customers (those based in the US) can purchase from the brand’s assortment of iconic timepieces and accessories using 12 cryptocurrencies at checkout including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB) and more, as well as 5 USD-pegged stable coins. Partnering with BitPay for the transactions, customers will be able to pay for their purchases with no minimum spend and up to $10,000 per transaction. 

“As a luxury brand we had to ensure that our entrance into Web3 would meet our standards of excellence and thanks to our nimble teams in-house and with the support of BitPay we are able to dive into this new financial world in the best way possible," explains Frédéric Arnault, CEO of TAG Heuer. "This new crypto payment feature is just the beginning of many exciting projects for TAG Heuer in the Web3 universes.”

TAG Heuer joins the club of luxury brands accepting crypto including Hublot, Off-White and most recently, Gucci.

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