Luxury launch: Swarovski's Crystaldust collection and campaign

Luxury launch: Swarovski's Crystaldust collection and campaign

Starring Karlie Kloss

Text: Meeran Mekkaoui

Editor: Shannon Wylie

Image: Swarovski

Swarovski has just released its latest must-have collection of the season followed by an all-star crew fronting its ad campaign. Get the full details with Buro 24/7 Middle East now...

Luxury accessories brand Swarovskiknown for their fine craftsmanship and mastery of crystals, has just launched a new collection, aptly titled Crystaldust. Launched specifically for Fall/Winter '16, Crystaldust consists of two unique designs crafted into a range of open bangles and spiral cuffs, which are available in a variety of hues from blue to white to red.

To celebrate the launch of the collection, Swarovski gathered a team of influencers, models, TV personalities and fashion experts, along with their recently announced brand ambassador Karlie Kloss, to front the brand's Fall/Winter '16 ad campaign. Captured through the lens of famed photographer Sophy Holland, the ad campaign stars Kloss along with Winnie Harlow, Chanel Iman, Vanessa Hong, Vashtie Kola, Harley Viera-Newton, Giovanna Ewbank, Bryanboy, Zanita Whittington and Gogoboi.

Discover Swarovski's Crystaldust collection now...

Speaking about the collection and campaign, Kloss says: "I loved working with the talented group of creators in this campaign and seeing how the Crystaldust bracelet adapted to each of their individual styles. I like to keep my style simple, pairing clean silhouettes with bolder accessories. The Crystaldust bracelet transforms any look, whether I am on a red carpet, on set or in a classroom, giving me extra shine and confidence." 

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