Part 2: Cartier unveils Eid-inspired Pursuit of Magnificence video

A shared heritage

Text: Faizal Dahlawia

Editor: Shannon Wylie

Video: Cartier

The second instalment of Cartier's Pursuit of Magnificence video is now out and it continues the maison's story of discovery in the Middle East. Watch it first with Buro 24/7 Middle East...

After the unveiling of the first video at the start of Ramadan, Cartier has presented the second episode of its Pursuit of Magnificence video series. The new 30-second clip carries on the narrative of Jacques Cartier's exploration of the Middle East where throughout his discovery of the region, grew an appreciation for the local traditions which he infused into the maison. "In 1912, Jacques Cartier, accompanied by his sales assistants, travelled to the Gulf in pursuit of the world's most precious and exquisite pearls'," said Pierre Rainero, Director of Image, Style and Heritage.

The final episode of Cartier's Pursuit of Magnificence series will be released in September in conjunction with Eid Al-Adha. Now, step inside the exclusive Panthère de Cartier watch launch party in Los Angeles.