The Overdressed hosts a pavilion at Jewellery Arabia 2014
Playing host to seven key brands
'The Overdressed Pavilion' at Jewellery Arabia 2014 brought together a curated selection of international and local jewellers who focus on producing beautiful modern designs – each using precious and semi-precious stones. The list of seven brands included cult watch label SevenFriday previously highlighted by Buro 24/7.
High quality and beautiful surroundings were the order of the event from the fresh floral panelled walls by Alia Flowers, to the precious living stones used by the jewellers on display.
Dana Al Khalifa, founder of The Overdressed said, "We felt there was a niche in the market; young working women do not have much choice when it comes to purchasing jewellery. It is either big diamonds with big prices or small diamonds which have no effect. We bring together a selection of jewellers who produce beautiful pieces at prices which the young working woman can afford when she is treating herself. We want women to be able to wear the jewels which they work so hard to purchase, what is the point of storing jewels away for special occasions?"
Explore the sparkling Overdressed Pavilion and guests in more detail below, now: